Advertise

NRI Affairs is an independent publication for the Indian diaspora, read most heavily in Australia and after that in the United States, the United Kingdom, Canada and New Zealand. Advertising pays for the reporting. It does not shape it.

Who reads NRI Affairs

Our readers are Indians and South Asians living outside India. We have published since 2021. Australia carries the largest share of our coverage; the United States, the United Kingdom, Canada and New Zealand follow. The site is organised into desks — News, Opinion, Diaspora, Visa & Mobility, Student Hub, Business, Culture, Books We’re Reading, People, Watch and Events — and a Hindi desk that publishes in Devanagari. Readers also reach us through The Friday Brief, our weekly newsletter, and through our YouTube channel.

Where advertising appears

There are four placements on the site, plus the partner strip on the homepage. That is the whole inventory; we do not add slots to a page to sell them.

• Homepage hero-rail sponsor card — in the rail beside the lead story.
• Homepage feature card in The Break — a card in the homepage’s mid-page feature row.
• In-article placement — set after roughly the first 40% of the body of an article.
• Article sidebar card — in the rail alongside the reading column.
• Homepage partner strip — the row of partner marks near the foot of the homepage.

How we handle it

Every placement is labelled Sponsored, in the same position and the same treatment each time, so a reader can tell at a glance what they are looking at.

Editorial is not influenced by advertising. Buying a placement buys the placement. It does not buy coverage, a favourable angle, or the removal of a story.

Creative is supplied by the advertiser. We do not write sponsored copy in the house voice, and sponsored material does not carry a desk byline.

We reserve the right to decline a booking, including where the creative would be mistaken for reporting.

Sponsored content

Sponsored material appears only in the placements listed above, and only with the Sponsored label. We do not publish sponsored articles presented as reporting, and we do not sell coverage, interviews or reviews. Sponsored material is not edited into the house voice and is not placed under a desk byline, so it cannot be confused with the desk’s own work.

How to book

1. Choose the placement. Pick from the five above. If you are unsure, tell us what you want the campaign to do and we will suggest one.
2. Send the enquiry. Use the form below, or email contact@nriaffairs.com with Advertising as the subject. Include the campaign dates and the market you want to reach: Australia, the United States, the United Kingdom, Canada, New Zealand, or all of them.
3. We confirm availability and rates. Creative specifications and payment terms are supplied with the quote.
4. Supply the creative to the specifications in the quote.
5. Approval and go-live. We check the creative against the rules above and may decline it. Once approved, the placement runs for the booked dates, labelled Sponsored.

Enquiries

Tell us which placement interests you, the campaign dates you have in mind and the market you want to reach, and we will come back with availability and rates. Select Advertising as the subject.

You can also write directly to contact@nriaffairs.com.